“Sam's unique blend of industry insight, content know-how and network have ensured Mastered has transformed the lives of thousands of creatives globally. She has exceptionally high standards, incredible attention to detail and – most impressively – an unwavering dedication to championing new talent and promoting innovation wherever possible.”
- Perri Lewis, Founder and CEO of Mastered
I’ve always worked at the cutting edge of the fashion industry, and my niche is the intersection between fashion, retail and technology.
I started my career at the world’s leading fashion trend forecasting agency, WGSN, while also freelancing as a Fashion Journalist, so I have always had an understanding of both B2B and B2C content, as well as the relationship between the two. From there, I anticipated the cultural shift towards video content and moved to my next role as a Consultant Producer at Mastered: an online education start-up for emerging talent in the fashion industry.
Since then, I have been working in fashion e-commerce – marketplaces, specifically – at SilkFred and Zalando, before shifting into social commerce at TikTok Shop. This journey into ‘discovery commerce’ has led me to my current position at Lyst, where I manage the partner acquisition team; developing strategies and identifying innovative opportunities for growth.
For a full list of projects (including consultancy and written content), check out my Work page. I’m currently based in the UK but have also lived in France and Germany and regularly travel internationally for work. I’m passionate about innovation and collaboration in the fashion industry, so if you’d like to connect then please do get in touch below.